Delta Airlines

As it emerged from bankruptcy, Delta Air Lines wanted to signal to both customers and employees that the airline was “coming back new and better.” In line with their We Can Change initiative, we wanted to create a national spot that showcased our client with a revitalized image and redesigned customer experience that would engage customers to value this airline over others. Additionally, we used a great deal of motion control and time-lapse cinematography to present Delta as a fresh and innovative brand.

Category
Advertising, Multimedia