That’s Not Cool: Anti-Bullying Campaign

This actionable campaign was created to first, educate teens on effectively identifying digital abuse and to secondly, share smart tools that would equip youngsters in their ability to combat online bullying. We conducted guerrilla media stunts to provoke new thoughts and initiate conversations about digital violence from New York to Los Angeles. Nearly 100,000 teens were reached on-site through the performances of over 170 skits.

Some of the work we performed for the campaign:

  • Qualitative & Quantitative Marketing Research
  • Traditional + Digital Media
  • 360 Digital Marketing
  • Branded Content / Branded Entertainment
  • Interactive Marketing
  • Experimental Marketing
  • Integrations & Activations
  • Grassroots Outreach
  • Branded Apparel
  • Strategic Partnerships
  • Cinema Advertising and Theatrical Stunts
Category
360 Degree Campaign Development, Strategy