JacobsEye Marketing Director Andrea Gils Monzón has been recently appointed to the Board of Directors for the Public Relations Society of America (PRSA), the world’s largest public relations organization. Through commendable work in diversity, equity and inclusion, Andrea’s impact earned her this prestigious position as a leader of over 21,000 members. For our clients, particularly […]

When managing a law enforcement recruitment campaign, focus on authenticity. Negative messages are out there. Many are exaggerations. Some are truthful. Rather than talk around these concerns, directly address them.  When crafted properly, honesty is appealing and instills confidence. Your candidates will learn the reality of the job eventually. Help them make a more meaningful […]

With the right messaging, you can attract qualified individuals who are ready to commit—even in the current market. Consider these tactics to resonate with potential hires in today’s law enforcement arena. Rethink Best Intentions Much has changed in law enforcement over the past year. Take inventory of your content. Ensure your messages remain applicable. More […]

Recruitment marketing in the law enforcement segment has its challenges in today’s landscape. Through our collective experience and relentless determination, we’ve managed to succeed in achieving our clients’ hiring goals, despite some harsh realities. Our chief strategy officer, Don Dixon, provides high-level ideas to jumpstart your recruitment process. Don’s background includes an impressive history with […]

It isn’t often you find a marketing agency built on pillars of forgiveness, acceptance, courage and love. Add a specialization in law enforcement recruitment and you truly are in a class by yourself. Marketing That Matters, which grew from those pillars, is how we use well-cultivated talent to create a better world. Our Beginnings JacobsEye […]

Agency will assist government agencies with branding and promoting public services and initiatives ATLANTA (June 22, 2022) – Atlanta-based top government agency JacobsEye Marketing (JE) is pleased to announce the addition of three new organizations to its growing roster of clients – Atlanta Housing (AH) and Superior Court of Fulton County. The agency will deliver […]

Atlanta agency will help state with health, education, voting, and other communications in $400M+ possible contract value ATLANTA (January 14, 2022) – JacobsEye Marketing Agency announced today that it has been awarded a major government communications contract with the State of Georgia. The contract, a 6 year agreement valued at approximately $400M, provides media buying, [...]

After a challenging year for advertising media spending, 2021 has been somewhat of a comeback so far. A report from dentsu estimates that this year will see an increase in global ad spending of 5.8%. While digital media accounted for 48% of global ad budgets in 2020, it will reach 50% of the total global […]

Agency will be responsible for media placement to support recruitment efforts for the Arizona 161st Air Refueling Wing.