Check out our new blog where our JE team of experts share marketing trends and insights, and key learnings based on our client and past work. Whether you are in B2B, B2C or government (law enforcement, health, etc.) you can learn with us how to level up your marketing and increase awareness, leads and conversions that meet your goals. Also learn about JacobsEye Marketing’s latest news, accomplishments, client work, and awards.

A Win for Andrea Is a Win for All

JacobsEye Marketing Director Andrea Gils Monzón has been recently appointed to the Board of Directors for the Public Relations Society of America (PRSA), the world’s largest public relations organization. Through commendable work in diversity, equity and inclusion, Andrea’s impact earned her this prestigious position as a leader of over 21,000 members. For our clients, particularly […]

Be Transparent

When managing a law enforcement recruitment campaign, focus on authenticity. Negative messages are out there. Many are exaggerations. Some are truthful. Rather than talk around these concerns, directly address them.  When crafted properly, honesty is appealing and instills confidence. Your candidates will learn the reality of the job eventually. Help them make a more meaningful […]

Optimize Your Recruitment Messaging

With the right messaging, you can attract qualified individuals who are ready to commit—even in the current market. Consider these tactics to resonate with potential hires in today’s law enforcement arena. Rethink Best Intentions Much has changed in law enforcement over the past year. Take inventory of your content. Ensure your messages remain applicable. More […]

3 Recruitment Success Musts

Recruitment marketing in the law enforcement segment has its challenges in today’s landscape. Through our collective experience and relentless determination, we’ve managed to succeed in achieving our clients’ hiring goals, despite some harsh realities. Our chief strategy officer, Don Dixon, provides high-level ideas to jumpstart your recruitment process. Don’s background includes an impressive history with […]

Driving Social Change via Marketing That Matters at JacobsEye: Through the Lens of Delano Massey

It isn’t often you find a marketing agency built on pillars of forgiveness, acceptance, courage and love. Add a specialization in law enforcement recruitment and you truly are in a class by yourself. Marketing That Matters, which grew from those pillars, is how we use well-cultivated talent to create a better world. Our Beginnings JacobsEye […]

JacobsEye Selected to Provide Public Relations and Marketing Services to Superior Court of Fulton County and Atlanta Housing Authority

Agency will assist government agencies with branding and promoting public services and initiatives ATLANTA (June 22, 2022) – Atlanta-based top government agency JacobsEye Marketing (JE) is pleased to announce the addition of three new organizations to its growing roster of clients – Atlanta Housing (AH) and Superior Court of Fulton County. The agency will deliver […]

JacobsEye Wins Major State of GA Communications Contract

Atlanta agency will help state with health, education, voting, and other communications in $400M+ possible contract value ATLANTA (January 14, 2022) – JacobsEye Marketing Agency announced today that it has been awarded a major government communications contract with the State of Georgia. The contract, a 6 year agreement valued at approximately $400M, provides media buying, [...]

Traditional Advertising Vs. Digital Advertising: The Journey

After a challenging year for advertising media spending, 2021 has been somewhat of a comeback so far. A report from dentsu estimates that this year will see an increase in global ad spending of 5.8%. While digital media accounted for 48% of global ad budgets in 2020, it will reach 50% of the total global […]

JacobsEye Marketing Agency Awarded Media Placement Contract with U.S. Air National Guard

Agency will be responsible for media placement to support recruitment efforts for the Arizona 161st Air Refueling Wing.