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Centers for Disease Control and Prevention

CLIENT
Centers for Disease Control and Prevention
SERVICES
Content Development, Public Relations, Social Media, Advertising, Experiential.

Centers for Disease Control and Prevention

What Matters

People in rural areas and specific ethnic groups in major metro areas are disproportionately at risk to contract type 2 diabetes in their lifetimes.

Challenge

JacobsEye worked with the CDC to develop a national multimedia campaign targeted at rural and minority individuals to encourage changes in their diet and exercise habits to reduce their chances of being afflicted with type 2 diabetes

Tactics

The campaign developed by our team featured real life success stories from people within the target demographics to educate them on the dangers of diabetes. It also provided educational tools and strategies to avoid contracting the disease and living a healthy lifestyle.

All of the content was distributed via paid and PSA media efforts across all media platforms from radio to TV to digital mobile. In addition people who had made successful lifestyle changes were used in local PR efforts and in local markets rallies were held to have people choose fruit over salty/sugary snacks and to sign up for exercise classes at local activity centers

Results

After a two year period the incidence of type 2 diabetes dropped by 18% in the top 10 targeted rural markets