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GA Seafood Fest

SERVICES
Branding, Experiential, Advertising,

Georgia Seafood Festival

Challenge

JacobsEye is a proud Georgia-based agency and we love opportunities to give back to our great state.  Just such an opportunity came about in the form of a festival to celebrate Georgia’s diverse culinary tradition and rich fishing industry history.  We conceived the Georgia Seafood Festival, a celebration where residents and visitors could enjoy Georgia culinary arts, learn about local agriculture and the state’s important fishing industry.

Tactics

JacobsEye planned, managed and produced the event.  We created and produced all marketing support for the event, including media partnerships, social media support, public relations, influencer marketing and on-site signage.  We negotiated use of The Battery as the event venue and managed all logistics and staffing. We brought in a celebrity chef to host an engaging cooking competition and the University of Georgia Marine Department and the Georgia Aquarium to add entertaining educational exhibits.

Results

The event sold out, hosting thousands of diners at The Battery, educating and entertaining them on Georgia’s rich culinary traditions as well as the importance of supporting Georgia’s fishing industry.