GA Seafood Fest

Branding, Experiential, Advertising.

Georgia Seafood Festival

Many Georgia communities are undereducated when it comes to their food—not knowing food origins or nutritional benefits. JacobsEye is a proud Georgia-based agency, and we love opportunities to give back to our great state.

To help increase awareness around local food and agriculture, JacobsEye established the Georgia Seafood Festival, celebrating our state’s diverse culinary tradition and rich fishing industry history. The festival is a celebration where residents and visitors enjoy Georgia culinary arts and learn about local agriculture and its vital fishing industry.

We planned, managed, and produced the event. We created and produced all marketing efforts, including media partnerships, social media, public relations, influencer marketing, and on-site signage. Also, we negotiated the use of the Atlanta Braves’ popular entertainment district, The Battery, as the event venue and managed all logistics and staffing. Portions of the event were celebrity chef hosted included cooking competitions. It was educational, fun, and delicious.

The sold-out event hosted thousands of diners at The Battery, educating and entertaining them on Georgia’s rich culinary traditions as well as the importance of supporting Georgia’s fishing industry.  Based on the demand from consumers and our many participating restaurants and chefs, we hope to bring the festival back again in 2021 once the pandemic is no longer a threat.