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Steve Harvey Mentorship Program

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Branding, Experiential, Advertising,

Steve Harvey Mentorship Program

What Matters

It’s vital that all young adults are skilled in leadership and personal responsibility. Possessing that knowledge will prepare them for successful lives as they make their way in the world.

Challenge

The goal was to help at-risk youth develop leadership skills and teach personal responsibility. The campaign was implemented with the help of the US Army and Steve Harvey’s Mentoring program.

Tactics

Through the celebrity-driven mentoring program, JacobsEye developed a multi-day camp and invited at-risk youth to attend. The US Army collaborated with us as team leaders to affect lifechanging positive impact for thousands of young adults.

Results

Running for four years, the program reached 250,000 kids and had a profound impact on the lives everyone who participated.