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United States Secret Service

Client
US Secret Service
Services
Branding, Poster Art, Social Media, Video

United States Secret Service

Challenge

This elite law enforcement agency engaged JacobsEye to spearhead an especially challenging recruitment campaign. Not only were we required to meet recruiting goals for Special Agents, but also for the lesser-known Uniformed Division Officers. In addition, the COVID-19 campaign timeframe eliminated their most successful recruiting tool – face-to-face job fairs.

Tactics

Recognizing the importance of this assignment, JacobsEye hit the ground running. Within the first few weeks, we had created a “sprint” media plan and began flooding our geo-targeted markets with digital media and video pre-roll. A couple weeks later, we added paid search, audio streaming, video and direct buys through our programmatic platform. In addition, we provided a complete social media campaign recommendation and placed full-page print ads in 15 highly-targeted publications.

Results

The results were impressive and almost immediate. Average daily Special Agent applications increased 65% in the first month compared to the previous year. In the Uniformed Division, average daily applications increased more than 90% over the previous year.