Ready, Set, Vaccinate – our team led the creation of this flash-based interactive presentation for MERCK’s promotional campaign. The goal was to simplify the medicinal message related to fears surrounding getting a shot. Our approach presented calming methodology that spoke to consumers using a more infographic feel. The Web 2.0 graphic approach was approved and implemented to convey the message with minimal content and graphics. This informed the user about the vaccination without conjuring a defense perspective.