With Starbucks, the world’s largest coffee retailer, our team was tasked to build a strategic three-year personalization plan and campaign. This revolutionary strategy allowed the popular coffee retailer to engage their diverse customer base in an extraordinary way – by allowing them to transform and personalize their customer experience in ways that haven’t been done before. The campaign encouraged target audiences to make recommendations and even predict shifts in their own experience.
As a part of the marketing proposal strategy, our program manager worked with a local talent company to cast diverse actors for the roles we branded “Starbucks Personal Moments”. With their collaboration, we captured the true essence of the customer’s experience by incorporating scenes from ordinary work environments, casual home environments and even local barista lounges.