The Food Emporium

Food Emporium’s Student Savings Club wanted to expand their customer base to college students attracting more young people, especially those living in the Northeast area while attending college. Although the student savings club card allowed students to receive discounts up to 10%, the challenge was to make a large family and restaurant focused store appealable to young and often times single students. Not only did it work, it also allowed the company to track and record the amount of specific product sales most popular amongst younger customers.

Communication, Design, Strategy