We created and executed a social media strategy around VH1’s first ever You Oughta Know in Concert which featured talented up-and-coming artists like Lorde, Ed Sheeran, and Emeli Sande. Our plan was to make audiences aware of the livestream and concert through behind-the-scenes content from production shoots, an instagram contest and providing behind-the-scenes access to the artists and talent. The end results were above and beyond expectations – livestreaming numbers outperformed all other concerts VH1 had hosted before.

Communication, Multimedia, Strategy